Gruffalo™ Rucksack
Little Gruffalo fans will go wild for this adventure-ready backpack, complete with fun 3D padded horns and ears and an adorable embroidered Gruffalo face.
About The Gruffalo™
Bring the deep dark wood to life with this officially licensed Gruffalo™ Rucksack from Blade & Rose — bursting with character detail and built for real adventures. Perfect for nursery, school, days out, and little Gruffalo fans aged 3+.
Meet the most famous monster in the deep dark wood — now ready for nursery runs, school days, and every adventure in between.
This adorable rucksack features fun 3D padded horns and ears, a beautifully embroidered Gruffalo face, and a bold contrast mustard zip that makes it instantly recognisable.
Designed with comfort in mind, it has padded adjustable shoulder straps, a cushioned back panel, and breathable mesh under-straps to keep little ones comfortable all day long.
Inside there's generous space for all the essentials — nappies, snacks, drinks, a spare change of clothes and more.
A front zip pocket keeps small items close to hand, a top webbing handle makes it easy to grab and go, and a name label inside keeps it personal.
Lightweight and wipe-clean, ethically made from sustainably sourced materials.
A brilliant gift for any Gruffalo fan — for birthdays, Christmas, or that very first day at nursery. 🎁
Key Features
🦕 Fun 3D padded horns and ears
🎨 Adorable embroidered Gruffalo face
🎒 Padded adjustable shoulder straps
🛡️ Cushioned back panel & breathable mesh under-straps
📦 Spacious main compartment — fits nappies, clothes, snacks & more
🔒 Front zip pocket for small essentials
🏷️ Name label inside
🖐️ Top webbing handle
✨ Bold contrast mustard zip
🧼 Lightweight & wipe-clean
🌿 Ethically made from sustainably sourced materials
👶 Suitable for ages 3+
We ensure our cotton supply and factories are sustainable. To find out more, see the Our Factories page.
Materials & Care
Fabric: 75% cotton / 20% polyester / 5% elastane. Pre-washed for minimal shrinkage, maintains stretch after 30+ washes.
Care: Machine wash at 30°C. Tumble dry low.
Fit & Sizing
True to size with a comfortable stretch. Designed with extra room in the seat to fit over nappies. Soft elastic waistband for easy on and off.
Between sizes? Size down for a snug fit, size up for longer wear. Cloth nappy users - we recommend sizing up.
Model is wearing size 6-12 Months.
Shipping & Returns
Free shipping on orders over $50. We aim to dispatch all orders within 1-2 business days.
If you're not completely happy with your purchase, you can return it within 30 days for a full refund. Please see our returns page for full details.
BSCI MemberAbout The Gruffalo™
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More From Gruffalo™
The Blade & Rose Story
Founded by mum-of-two Amanda in 2012, Blade & Rose started with a simple idea: children’s clothing should be fun, bold, and built to last. What began at a kitchen table has grown into a beloved brand, known for our iconic leggings and character collaborations.