This category celebrates the creme de la creme of established kids fashion brands who lead the way in quality and design.

A Junior Design Awards win is a mark of quality, excellence and ingenuity

“This brand always has gorgeous designs with unusual colours and the leggings feel very stretchy and soft.” Christy McGhee, mum of 2 and MFM Consumer & Reviews Editor

With votes being cast by industry experts, the team at MFM, real mums, dads (and their kids) and public votes.

Shortlisted by slick Mommy the nominees, but the public decided the winners by showing your love on social media

Our leggings were put the products through their paces, by dads. In today’s shifting culture, Dad’s are making decisions on purchases, which makes a dads opinion so valuable. This is a dad’s seal of approval.

Since the very beginning, each and every product evaluated is tested by a team of parents. They know what we're looking for.