Skip to product information
Gruffalo™ Rucksack
4.8
Rated 4.8 out of 5 stars
4.8 Stars (5 Reviews)

Gruffalo™ Rucksack

Little Gruffalo fans will go wild for this adventure-ready backpack, complete with fun 3D padded horns and ears and an adorable embroidered Gruffalo face.

SizeOne Size
£24.00 GBP
In stock
£24.00 GBP

Spend £75 & receive 10% off

Add £75.00 more to unlock 10% off

About The Gruffalo™

Bring the deep dark wood to life with this officially licensed Gruffalo™ Rucksack from Blade & Rose — bursting with character detail and built for real adventures. Perfect for nursery, school, days out, and little Gruffalo fans aged 3+.

Meet the most famous monster in the deep dark wood — now ready for nursery runs, school days, and every adventure in between.
This adorable rucksack features fun 3D padded horns and ears, a beautifully embroidered Gruffalo face, and a bold contrast mustard zip that makes it instantly recognisable.

 Designed with comfort in mind, it has padded adjustable shoulder straps, a cushioned back panel, and breathable mesh under-straps to keep little ones comfortable all day long.
Inside there's generous space for all the essentials — nappies, snacks, drinks, a spare change of clothes and more.

A front zip pocket keeps small items close to hand, a top webbing handle makes it easy to grab and go, and a name label inside keeps it personal.
Lightweight and wipe-clean, ethically made from sustainably sourced materials.
A brilliant gift for any Gruffalo fan — for birthdays, Christmas, or that very first day at nursery. 🎁

Key Features

🦕 Fun 3D padded horns and ears
🎨 Adorable embroidered Gruffalo face
🎒 Padded adjustable shoulder straps
🛡️ Cushioned back panel & breathable mesh under-straps
📦 Spacious main compartment — fits nappies, clothes, snacks & more
🔒 Front zip pocket for small essentials
🏷️ Name label inside
🖐️ Top webbing handle
✨ Bold contrast mustard zip
🧼 Lightweight & wipe-clean
🌿 Ethically made from sustainably sourced materials
👶 Suitable for ages 3+

We ensure our cotton supply and factories are sustainable. To find out more, see the Our Factories page.

Materials & Care

Fabric: 75% cotton / 20% polyester / 5% elastane. Pre-washed for minimal shrinkage, maintains stretch after 30+ washes.

Care: Machine wash at 30°C. Tumble dry low.

Fit & Sizing

True to size with a comfortable stretch. Designed with extra room in the seat to fit over nappies. Soft elastic waistband for easy on and off.

Between sizes? Size down for a snug fit, size up for longer wear. Cloth nappy users - we recommend sizing up.

Model is wearing size 6-12 Months.

View our full Size Guide →

Shipping & Returns

Free shipping on orders over $50. We aim to dispatch all orders within 1-2 business days.

If you're not completely happy with your purchase, you can return it within 30 days for a full refund. Please see our returns page for full details.

BSCI Member BSCI Member

Trusted By

About The Gruffalo™

The Blade & Rose Gruffalo Outdoor Adventure collection brings the magic of Julia Donaldson and Axel Scheffler's classic story to life with a vibrant, playful lineup of premium children's clothing. Featuring an earthly color palette of cream, green, orange, and yellow, this collection includes everything from their signature knitted leggings and graphic tops to cozy hoodies, sweet dresses, booties, and even character-themed rucksacks.

Designed for active little ones, the pieces prominently showcase beloved characters like the Gruffalo and the clever little Mouse, making them perfect for everyday wear and backyard exploring.

True to the brand's reputation, each piece in this collection is crafted from incredibly soft, skin-friendly cotton blends designed to withstand the rough-and-tumble nature of childhood. To keep parents happy, the durable garments carry proud ethical credentials—including OEKO-TEX certification—ensuring they are free from harmful substances while staying comfortable all day long. Available in sizes ranging from newborns up to older junior kids, this charming collection beautifully balances whimsical storybook nostalgia with practical, high-quality design.

Product FAQs

Where are Blade & Rose products designed and made?

All of our collections are proudly designed with love at our headquarters in the UK. We partner with ethical, strictly vetted factories overseas to manufacture our clothing. We are deeply committed to quality and safety; our production processes ensure that our signature leggings & socks are OEKO-TEX Standard 100 certified, meaning they are guaranteed free from harmful chemicals and safe for delicate skin.

Do you ship internationally, and how much does it cost?

Yes, we ship our colorful collections to little adventurers all over the world!

US Orders: We offer fast domestic shipping across the USA, with Free Standard Shipping on all orders over $50.

International Orders: Shipping rates and delivery times vary by destination and are calculated automatically at checkout. For specific rates to your country, please visit our dedicated Delivery Information page.

What is your return and exchange policy?

We want you and your little one to completely love your Blade & Rose pieces. If something isn't quite right, you can return unworn, unwashed items with their original tags attached within 30 days of purchase for a full refund or exchange. For safety and hygiene reasons, items like socks and tights must be unopened in their original packaging. Ready to start a return? Simply visit our online Return Portal to get started.

The Blade & Rose Story

Founded by mum-of-two Amanda in 2012, Blade & Rose started with a simple idea: children’s clothing should be fun, bold, and built to last. What began at a kitchen table has grown into a beloved brand, known for our iconic leggings and character collaborations.

Read More