We're excited to announce that our iconic Peter Rabbit collection has been approved for a European license and will now be available to purchase for our dedicated customers across the rest of the continent.
Our Peter Rabbit range has been wildly successful and won the prize for the Best Branded Gift at the Gift of the Year Awards in May this year and we've high hopes for its continued success.
The collection itself is made up of a variety of children's leggings, tops, socks, zip-up rompers, bibs and blankets, all featuring Beatrix Potter's famous children's character. We will be debuting the range at Pitti Bimbo, Florence from 22nd-24th June and it will be available to purchase in Europe from October.
Speaking to Licensing Source, Blade & Rose's founder Amanda Peffer said:
"We are over the moon to have been awarded the European licence for the Peter Rabbit collection and are really excited to be able to share this wonderful range with our friends and neighbours on the continent.
“Beatrix Potter’s classic Peter Rabbit stories invoke wonderful childhood memories for so many of us, so it’s a real privilege to be a part of creating delightful memories for future generations with our timeless Peter Rabbit collection.
“Pitti Bimbo is Europe’s leading childrenswear trade show and is the go-to destination for buyers and brands, so we felt this was the perfect place to showcase the collection. It’s fantastic to be exhibiting among some of the best childrenswear brands in the world.”