https://www.giftstoday.media/2026/06/24/blade-rose-wins-first-choice-mum-award/

When parents are searching for the best UK baby brands, they want more than just cute designs. They want quality, comfort, durability and products they can trust.

That is why we are incredibly proud to announce that Blade & Rose has been named a winner at the First Choice Mum Awards 2026, with our Peter Rabbit™ Neutral Collection receiving recognition from thousands of parents across the UK. More than 17,000 votes were cast in this year's awards, making this a truly meaningful endorsement from families who use and love our products every day.

An Award Winning UK Baby Fashion Brand

Since launching in 2010, Blade & Rose has grown from a small family business in Cumbria into one of the UK's most recognised baby and children's clothing brands.

Known for creating the original character leggings with designs on the bottom, Blade & Rose has become a favourite among parents, grandparents and gift buyers looking for premium quality baby clothing that combines comfort, practicality and playful design. Today, the brand is stocked by more than 1,000 retailers across the UK and internationally.

The First Choice Mum Award joins an impressive collection of industry recognition, including:

• Drapers Kidswear Brand of the Year

• Gift of the Year Winner

• Junior Design Awards

• Absolutely Mama Awards

• First Choice Mum Awards 2026

These awards reflect what parents have known for years: Blade & Rose creates products that children love to wear and parents love to buy.

Why Blade & Rose Is One of the Best UK Baby Clothing Brands

Parents often tell us that they first discover Blade & Rose because of our colourful character leggings. They stay with us because of the quality.

Every collection is designed with little ones in mind, featuring:

• Premium knitted leggings with extra stretch

• Comfortable waistbands for active babies and toddlers

• Designs that fit comfortably over cloth nappies

• OEKO TEX® certified fabrics

• SGS tested products

• Durable fabrics designed to be passed down between siblings

• Coordinating tops, socks, hoodies, bibs and gifting accessories

Our products are designed to withstand countless adventures, washes and hand-me-downs while maintaining their comfort and appearance.

The Best Baby Leggings for Crawling, Playing and Exploring

If you search for "best baby leggings UK", you'll often find Blade & Rose featured among parents' favourites.

Our signature leggings have become iconic thanks to their unique character designs, practical fit and exceptional quality.

Unlike many baby leggings, Blade & Rose leggings are specifically designed to:

• Stretch comfortably over nappies and reusable cloth nappies

• Support crawling babies without restricting movement

• Provide warmth and comfort throughout the year

• Retain their shape wash after wash

• Coordinate perfectly with matching outfits and accessories

Parents love that they look adorable in photographs while remaining practical enough for everyday wear.

A Leading UK Baby Gifting Brand

Finding the perfect baby gift can be difficult.

Whether you're shopping for a baby shower, new baby arrival, christening, birthday or special occasion, you want something memorable, useful and beautifully presented.

Blade & Rose has become one of the UK's leading baby gifting brands thanks to our award winning collections and premium gift options.

Our baby gifting range includes:

• Luxury gift boxes

• Coordinated outfit sets

• Bibs and muslin squares

• Soft cotton rompers

• Matching socks

• Character collections featuring beloved storybook favourites

Our newly launched gift boxes have been especially popular, featuring award winning collections that parents already know and trust.

The Award Winning Peter Rabbit™ Neutral Collection

The collection recognised at the First Choice Mum Awards combines the timeless charm of Peter Rabbit™ with Blade & Rose's signature design style.

Featuring beautifully coordinated leggings, tops, socks, accessories and gifting items in a soft neutral palette, the collection has become a favourite among both parents and retailers. The award highlights the collection's popularity and demonstrates why it has become one of the UK's most loved baby gifting collections.

Designed in Britain, Loved by Families

Every Blade & Rose collection is designed in house in Kendal, Cumbria.

Inspired by childhood adventures, beloved characters and playful storytelling, our collections combine British design with practical features that families genuinely need.

From our bestselling Highland Cow collections to Peter Rabbit™, The Gruffalo™, Paddington™, Harry Potter™, Miffy™ and many more, every design is created to bring joy to little wardrobes while maintaining the premium quality standards that parents expect.

Why Parents Continue to Choose Blade & Rose

After 16 years of trading, one thing remains unchanged: our commitment to creating beautiful, high quality products that families love.

Winning the First Choice Mum Award is particularly special because it comes directly from parents. It reinforces everything Blade & Rose stands for:

• Premium quality

• Trusted comfort

• Practical design

• Award winning collections

• Exceptional gifting options

• British creativity

• Products built to last

For parents searching for the best UK baby brand, the best baby leggings, or an award winning UK baby clothing brand, Blade & Rose continues to deliver products that combine quality, comfort and childhood magic.

Discover the Award Winning Difference

Explore our award winning baby clothing, gifting collections and bestselling character leggings and see why thousands of families and over 1,000 retailers continue to choose Blade & Rose.

Because childhood should be colourful, comfortable and full of adventure.