https://www.firsttimemumsuk.co.uk/post/first-time-mums-choice-award-2026-winners-finalists

Blade & Rose Wins First Choice Mum Award for Peter Rabbit™ Neutral Collection

Multi award winning British baby and children's brand Blade & Rose is delighted to announce that its Peter Rabbit™ Neutral Collection has been named a winner at the First Choice Mum Awards 2026.

What makes this award particularly meaningful is that it is voted for by parents, with more than 17,000 votes cast across the awards. The recognition highlights the collection's popularity among families and reinforces Blade & Rose's reputation for creating high quality, practical and beautifully designed children's clothing and gifting collections.

The Peter Rabbit Neutral Collection combines the timeless appeal of Beatrix Potter's beloved character with Blade & Rose's signature style, featuring premium knitted leggings with Peter Rabbit on the bottom, coordinating tops, socks, accessories and gifting items. Designed in a versatile neutral colour palette, the collection has become a favourite with parents, gift buyers and retailers alike.

Amanda Peffer, Founder and Managing Director of Blade & Rose, said:

"We are absolutely thrilled to receive this award. As a family run British business celebrating 16 years of trading, it means so much to know that parents have chosen our Peter Rabbit Neutral Collection as a winner. Every product we create is designed with comfort, quality and childhood adventures in mind, so receiving recognition directly from families is incredibly special."

Blade & Rose has become one of the UK's most recognisable baby and children's brands, known for creating the original character leggings with designs on the bottom. Today, the brand is stocked by more than 1,000 retailers and continues to delight families with its award winning original and licensed collections.

The First Choice Mum Award adds to a growing list of accolades for Blade & Rose, further demonstrating the brand's strong consumer appeal and trusted reputation among parents.

Amanda Peffer
Founder & Managing Director
Blade & Rose Ltd