🌍 Celebrating World Environment Day with Moomins, Wildlife & Meaningful Choices

Every year on June 5th, World Environment Day reminds us of the beauty of our planet — and the role we all play in protecting it. At Blade & Rose, sustainability isn’t just a buzzword; it’s woven into the very fabric of what we do.

This year, we’re spotlighting two of our favourite collections that speak directly to our love for nature:
the WWF licensed babywear range and our Moomin-inspired pieces — both created with little ones (and the planet) in mind.

🐾 WWF Babywear: For Little Explorers with a Big Future

Our WWF babywear collection features adorable animal prints that celebrate endangered species — from elephants and pandas to tigers and penguins. Each piece is made from organic cotton, gentle on delicate skin and better for the environment.

What makes it even more meaningful? A portion of proceeds from every item sold supports the World Wide Fund for Nature (WWF), helping to protect wildlife and their habitats. So every cuddle, crawl, and nap in these outfits is a small step toward a better future.

Wear the change you want to see — and pass it on to the next generation.

🌿 Moomin Magic: Whimsy Meets Eco-Friendly Comfort

Our Moomin collection captures the spirit of curiosity, kindness, and living in harmony with nature — values at the heart of Tove Jansson’s beloved characters. Featuring playful prints, gentle tones, and sustainable fabrics, these pieces are perfect for little adventurers (and Moomin fans of all ages).

Each item is crafted with care — from responsibly sourced materials to thoughtful, gender-neutral design — making them as timeless as the Moomin stories themselves.

Why It Matters

We believe childhood should be filled with softness, wonder, and connection — to family, to stories, and to the earth beneath their feet. From fabric choices to packaging, we’re committed to reducing our impact and celebrating the magic of nature.

On this World Environment Day, we invite you to choose clothing that does more than just dress — it tells a story, supports a cause, and respects the planet.

Explore the collections:
👉 WWF Babywear
👉 Moomin Range

Happy World Environment Day — here’s to raising little nature lovers. 🌱