Privacy Policy

This privacy policy sets out how Blade & Rose Limited uses and protects any information that you give Blade & Rose Limited when you use this website. Blade & Rose Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Blade & Rose Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

This privacy policy was last updated on 18 May 2018.

  1. WHAT WE COLLECT
  • We may collect the following information: a) Name, b) Contact information including email address and, in some instances, telephone number, c) Demographic information such as postcode, preferences , d) Other information relevant to customer surveys and/or offers or competitions e) recipient names, addresses and related occasions where you have either sent a gift to such recipient or saved such details in your account, f) IP address g) information connected with reviews you leave on our website h) your marketing communication preferences i) details of the device with which you transacted with us j) your purchase history with us k) your browsing history on our website or app.
  • We use different methods to collect data from and about you including through you using our website, filling in forms or by corresponding with us by post, phone email or otherwise. We may also collect data from you by using google analytics.
  • To the extent permitted by applicable law, we may receive additional information about you, such as demographic data or fraud detection information, from third party service providers and/or partners, and combine it with information we have about you in order to improve the service and marketing that you receive from Blade & Rose.
  1. WHAT WE DO WITH THE INFORMATION WE GATHER
  • We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
  • Where the information is necessary for the adequate performance of the contract between you and us for us to provide our services
  • For customer service and resolution purposes
  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided and we may personalise such content based on what we believe may be of interest to you.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail.
  • We may use the information to customise the website according to your interests.
  • We hold customer details on Mailchimp and will only send marketing information to people that have opted in, and you can unsubscribe at any time.
  • We may use the information to send you relevant, personalised communications by post in relation to updates, offers, services and products. We’ll do this on the basis of our legitimate business interest. You are free to opt out of hearing from us by post at any time by writing to or emailing us at info@bladeandrose.co.uk

 

  • We may use the information for the purposes of fraud detection and prevention and enhancing safety on our website. We have a legitimate interest in obtaining and using the information as set out above in being able to provide and improve the service and marketing that you receive from Blade & Rose. You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications or changing your notification settings within your Account.

 

  • Specific cookies that may be used on our site include:

Facebook ads, Facebook Connect, Google Adwords, Google Analytics, Google Tag Manager, Pinterest, Twitter

The websites/companies listed above use cookies to track our paid advertising activity and/or measure the performance of our website. We use the information collected by these cookies to help us determine where our ads will be most effective online and to improve ad targeting. The information collected through these cookies is anonymous and does not identify specific individuals or their details.

Google Analytics

Google Analytics uses cookies to collect data that helps us understand how people are using the Blade & Rose ltd site and where they came from. We use this information to identify how and where we can improve the customer experience. The information collected through these cookies is anonymous and does not identify specific individuals or their details.

Social Sharing

Please note that if you wish to share a product on a third-party website (such as Facebook, Twitter etc) you may be sent cookies from these websites. We don’t control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

 

  1. WHO WE SHARE YOUR INFORMATION WITH

In order to provide our services, we may need to provide your information to our trusted third party partners, for example:

  • Our supply and fulfilment partners in order to ensure we can process and complete your order;
  • Our marketing partners in order to offer you services and products that may be of interest to you;
  • Our technology partners to ensure we can provide a safe and secure site and improve the performance and relevance of our site to you;
  • It is possible we could sell our business to a third party or re-organise our business or become insolvent. In that scenario, our database of customers is one of the biggest parts of that business and so we would need to share it with the third-party buyer and their advisers. This is in the legitimate interests of selling our business. We may also expand our group of companies and in this scenario we may share your data within our group in order to improve our products and services and because of some of our internal support services may be shared across the group. This is in our legitimate interests of cost efficiency and growing our business. Where this occurs, we will post a link to all group companies and their locations in this Privacy Policy and they will use it in the ways set out in this Policy;
  • We will cooperate with all third parties to enforce their intellectual property or other rights. We will also cooperate with law enforcement requests from within or outside your country of residence;
  • Where you have consented to such, our competition and brand partners

From time to time, we may need to transfer your data to trusted third party partners in countries outside of the EU in order to complete the activities listed above. In such an event, we will ensure that those third party partners comply with all relevant data protection legislation in force in the EU from time to time.